Maruti Suzuki has announced a limited-period price protection scheme for buyers of its entry-level cars, offering relief at a time when vehicle prices are under pressure from rising input costs. Under the initiative, customers who book an Alto K10, S-Presso, Celerio or WagonR on or before June 14, 2026, will be protected from any price increase announced after their booking.Maruti Suzuki recently announced a price hike of up to Rs 30,000 across its model range from June 2026. However, customers booking these four small cars within the specified period will continue to benefit from existing prices, even if delivery takes place later.According to the company, the scheme has been introduced to preserve affordability in the entry-level segment and support first-time car buyers. Apart from the price protection offer, Maruti Suzuki is also promoting a new financing initiative called ‘Suhana Safar’, aimed at customers who may find it difficult to arrange an immediate down payment or commit to monthly loan installments.Developed in partnership with AU Small Finance Bank, the programme combines a recurring deposit with a future vehicle loan. Under the scheme, customers can deposit a fixed monthly amount, roughly equivalent to around 80 percent of the estimated EMI of their desired vehicle, into a recurring deposit account. The savings period can range between three and six months.Once the recurring deposit matures, the accumulated amount can be used as a down payment for a car loan from the same bank. Maruti Suzuki says the model allows customers to assess their ability to manage future EMI payments while continuing to balance household expenses.The company revealed that the programme has received a positive response since its launch last month. According to Maruti Suzuki, the initiative has already generated around 8,000 enquiries and over 1,700 bookings.
