Why Every Role Is Becoming an Engineering Role

PostHog’s Ian Vanagas lays out a feedback loop that’s pulling non-engineering roles steadily toward engineering identity. Design engineers ship production code, GTM engineers run programmatic outreach, and tools like Lovable, v0, and Claude Code let people prototype without deep technical backgrounds. The loop is self-reinforcing — as more non-technical people pick up engineering tools, job postings start requiring those skills, which attracts more capital into startups building for that crossover audience. Sierra, Clay, and Replit are all funded around this exact thesis. The interesting tension is whether “engineer” is being democratized or diluted, and YC job postings already show the answer leaning heavily toward the former. Venture money tends to settle these definitional debates faster than professional gatekeeping can resist them.