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Apple unveiled MacBook Neo, a $599 aluminum laptop running the A18 Pro chip and macOS Tahoe, shipping March 11 across 30 markets. At $499 for education, it drops squarely into Chromebook pricing while offering Apple Intelligence and a 13-inch Liquid Retina display – specs that would have been mid-range MacBook Air territory not long ago. The fanless design and 16-hour battery suggest Apple optimized for the classroom and coffee shop crowd rather than power users. Worth noting: Google, Microsoft, and Qualcomm have all been racing to define the “AI budget laptop” segment over the past year. Apple rarely competes on price, which makes the Neo feel less like a defensive move and more like a deliberate grab for first-time buyers.
