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Meta rolled out a broad set of anti-scam measures spanning WhatsApp, Messenger, Facebook, and Instagram, combining AI-driven detection of impersonation and domain spoofing with new user-facing warnings for suspicious friend requests and device linking. The numbers are hard to ignore – 159 million scam ads removed last year, 10.9 million accounts disabled, and a recent sweep of 150,000 accounts tied to Southeast Asian scam networks. A push to have 90% of ad revenue come from verified advertisers by end of 2026 signals that Meta is tightening the economic layer, not just the content layer. Platforms across the board have been shifting from reactive takedowns to preemptive signal analysis, and Meta’s multimodal approach – scanning text, images, and behavioral context together – follows a pattern Google and Apple have also started adopting in their fraud pipelines.
