businessinsider.com
|
ksl
|
|
Perplexity is pulling back from advertising and shifting its monetization strategy toward subscriptions and enterprise sales, targeting professionals in finance, medicine, and executive roles. The company hit $200 million ARR by late 2025 after growing revenue 4.7x over the prior year, with an internal target of $656 million by end of 2026. Enterprise capabilities now include research reports generated from both internal and external data, backed by a small but growing sales team. A $400 million deal with Snap to embed Perplexity’s search inside Snapchat adds a distribution channel that most AI search competitors lack. The pivot away from ads is notable timing – it comes just as Google and OpenAI are both leaning harder into ad-supported AI answer models, making Perplexity’s bet on direct willingness-to-pay a deliberate counterposition.
